David Beckham has signed a £20million dollar deal to become the new face of Armani. The LA Galaxy star will be modelling Armani's new Emporio underwear collection in billboard and magazine ads over the next three years. The deal is believed to have been personally sanctioned by Giorgio Armani himself, who has dined with the Beckhams in LA. An insider said, "The personal relationship was definitely instrumental. David and Giorgio get on very well, so it was very much Giorgio's personal choice. But Armani also sees this as a sound business decision."